Posts
What we're seeing on the ground - not the hype, the real shifts.
11 June 2026
The self-improving company
We've been running an experiment on our own company: give every task to AI first, let it fail, write down why. The failures map what was never defined. Then the roles flip.
4 June 2026
Automate last
A business is a program nobody wrote down. You can't automate source code that doesn't exist. Question, delete, simplify, document, then automate.
17 April 2026
What wheat, smartphones, and AI have in common
Yuval Harari argues wheat domesticated humans, not the other way around. The same pattern is repeating with technology and AI - and we're in the middle of it right now.
12 April 2026
Why vibe coding hits a ceiling
Claude and Codex can write code better than most humans. But three things still separate experienced builders from vibe coders - and they're all versions of the same thing.
10 April 2026
Get off Salesforce
Salesforce was never selling you software. They were selling you a platform, then making it progressively more expensive to leave. The economics of building the alternative have changed.
1 April 2026
Your data is about to matter a lot more
The hard work of untangling messy data and undocumented processes is about to become your most valuable asset - because AI can only amplify knowledge that's actually captured.
25 March 2026
Building the wrong things faster
Building has never been easier. And that's making it dangerously easy to build the wrong things.
18 March 2025
Lessons from Fixing Delivery Challenges in Large Organisations
There's never a simple answer to 'how do we fix delivery?' - but over the years, some patterns separate the teams who move fast from the ones constantly battling delays.
6 January 2025
The growthbox playbook
How we think about building products, working with partners, and why learning beats planning every time.